What white label means here, and what it does not
The phrase gets used for two very different things. Sometimes it means a company buys a whole conferencing engine, renames it and runs it as its own service, with its own servers, its own apps and its own support desk. Sometimes it means the guest-facing experience carries the host's brand from the invitation to the follow-up, while the video runs on a tool the company already trusts.
BrandedRooms is the second kind. Your guests open a page with your logo, colours, fonts and navigation, wait in a lobby with your host's name on it, and watch the meeting start inside that page. The video, audio and recording run on your meeting platform under your account. You do not operate servers, publish apps or take on a conferencing licence, and nothing about how your people host meetings has to change.
That distinction matters in planning. If you need your own conferencing network, a branded room is not the answer and a custom build may be. If you need the meetings that represent your brand to look and feel like yours, a branded room is usually the shorter road.
Branded Room and Custom Deluxe versus white-label
Most teams find the Branded Room or Custom Deluxe already covers what their brand guidelines ask for. White-label, on request, goes further, and the exact surfaces are agreed in the scope.
- Branded Room: your logo, colours and fonts throughout the room, your domain or subdomain, the featured offers rail, the standard effects pack, the attendee list, and the BrandedRooms badge removed. Custom Deluxe adds a room fully branded to the business, its own Go Live command center and five custom party features, each with the effect, image and sound you choose.
- White-label, on request: the room experience presented under your name rather than ours, on the surfaces we agree together, typically alongside multiple rooms, single sign-on or an agency setup.
- Not part of any of them: the meeting controls inside the video window belong to your meeting platform, and guests who join through its desktop app see that app rather than your page.
Who asks for white-label, and why
Three kinds of teams tend to raise it on the first call. Companies with strict brand standards want every customer-facing event to look like the company and nothing else, especially for launches, customer webinars and investor or partner briefings. Agencies and consultancies want to run events for clients under each client's brand, without a vendor name appearing in front of the client's audience. Training companies and associations want a consistent member or learner experience across many sessions, so the room feels like part of their own service.
The reasons are practical rather than cosmetic. A guest who recognises the brand at the door is more likely to trust the page, enter their details and stay. A client who sees only their own brand is easier for an agency to keep. And a member who always enters the same room learns where to find the resources and offers that sit beside the meeting.
If none of those describes your situation, a Branded Room with the badge removed is often all you need, and it can be live this week rather than after a scoping call.
How to scope a white-label room
A useful scope answers a handful of concrete questions before anyone talks price.
- Which addresses should the rooms live on, and does each brand or client need its own domain or subdomain?
- Which surfaces must show your name only: the room page, the waiting room, guest emails from your own tools, the host's control panel?
- How many brands, clients or teams need rooms, and who manages each one?
- Do employees or members sign in with an existing login, and do outside guests attend too?
- Where do guest details go after each event, and does each client or brand keep its own list?
- Which events will run first, so the pilot proves the setup on a real audience?
White-label, a custom build or a branded room
If you are weighing options, compare them on what your guests experience and what your team has to maintain. A custom build gives total control and total responsibility: someone has to build the page, connect the meeting, handle sign-in, capture guests, test on every device and keep it all working as the meeting platform changes. A full conferencing resale gives you your own service and the operational weight that comes with it. A branded room gives you your brand at the door, the meeting inside your page and guest capture on day one, with your existing meeting account doing the video.
Many teams start with a Branded Room for one programme, confirm the experience with their brand team, and then ask our team about multi-room administration, sign-in or white-label when they need them across clients.
Limits to know before you commit
Capacity follows your meeting licence. Everyone inside the room counts toward the participant limit of the plan that hosts the meeting, and the room warns you as attendance approaches it. Live effects play on the page, so the meeting platform's own recording does not include them. Guests who use the raw meeting link in the desktop app skip your page entirely, which is why we suggest sharing only the room link for branded events. None of these change with white-label; they come from how the meeting itself works.
A last practical point: white-label hides the vendor, not the work. Someone on your side still owns each room's settings, its connected meeting and its guest-data destination, and still runs a test join before every important event. Build that ownership into the plan from the first room.