Why the address matters
The link is the first piece of your event a guest ever sees. It sits in the invitation email, the calendar entry, the reminder and the social post. A generic meeting link tells a guest only that a meeting exists. A link on your own address tells them who is hosting before they click.
That matters more than it sounds. Employees are taught to be wary of unfamiliar links, and a company address on an all-hands invitation reads as safe and expected. Customers recognise a vendor's domain in a webinar reminder. A coach's audience sees the same address they know from the website and newsletter. The room becomes part of your web presence rather than a detour away from it.
A memorable address also makes recurring events easier. A weekly community call that always lives at the same place on your domain is something members can bookmark and find again without searching their inbox.
Domain or subdomain
You can put the room on a domain or, more commonly, on a subdomain of the domain you already own. A subdomain keeps your main website untouched while giving the room a clear home. A few naming ideas:
Short and pronounceable beats clever. You may need to say the address out loud at the end of a meeting or on a podcast, so choose something a listener could type correctly after hearing it once.
- live.yourcompany.com for a company that runs town halls, launches and client webinars from one room.
- room.yourname.com for a coach, consultant or speaker whose personal brand is the business.
- events.yourorganisation.org for an association or nonprofit running member calls and fundraisers.
- learn.yourcompany.com for a training or customer onboarding room.
- community.yourbrand.com for a standing community call.
How to set it up
Connecting a custom domain is a short job for whoever manages your domain's settings. In outline:
- Choose the address you want, usually a subdomain.
- Add it in your Branded Room's settings.
- Add the DNS record your room settings show you, at the company where your domain is registered or managed. The custom domain setup guide walks through this step by step.
- Wait for the change to take effect. DNS changes are not always instant, so do this days before an event, not minutes.
- Open the room on your new address on a second device and run a full test join before you share the link.
Which tier includes it
The free 30-day trial and the Generic Room live on a brandedrooms.com address. It works well and is a perfectly good way to start, particularly for small recurring calls.
The Branded Room plan adds your own domain or subdomain, alongside the brand kit with your logo, colours and fonts, the offers rail, CRM and email hookups and follow-up funnels, and it keeps the standard effects, attendee list and capacity warnings that come with the Generic Room. Your domain and your brand kit together are what make the room look entirely like yours.
Companies and agencies that need many rooms across several domains, or white-label for agencies, can scope that through our team.
Examples by use case
Hosts tend to choose the address by thinking about who receives the link.
- Internal communications teams use a company subdomain so all-hands and town hall links look as official as the intranet.
- Agencies running client events use the client's own subdomain, so the client's audience never sees the agency's address or ours.
- Course creators use a subdomain that matches their course site, so the live session feels like part of the programme.
- Churches and nonprofits use their organisation's domain, so supporters recognise the link in a newsletter.
- Software companies use a subdomain for customer onboarding webinars, next to their help centre and status page.
Tips for a clean launch
Once the domain is connected, use it everywhere: invitations, reminders, calendar entries, social posts and the follow-up. Mixing the custom address with an older link confuses guests and splits your list.
Never share the raw meeting link alongside the room address. The raw link skips your waiting room, your guest capture, your offers and your effects, and guests who use it end up in the desktop app rather than on your page. If someone asks for a way in without the browser, they can still use the regular link, but it should not be the one you publish.
Keep the address stable. Once a recurring event has lived at one address for a while, guests and colleagues will save it, bookmark it and paste it into their own invitations. Changing it later means chasing down every copy. Pick a name general enough to cover the events you will run next year, not just the one you are planning this month, and resist renaming it for each campaign; the waiting room message is the place to name the occasion.
Honest limits
The custom domain changes the address of the room page. The meeting itself still runs on your meeting platform, under your account and licence, and the meeting window inside the page is the platform's own interface. Guests who join with the regular meeting link in their desktop app will not see your domain or your page at all.
You need access to your domain's DNS settings, or someone on your team who has it. DNS changes can take time to spread, so connect the domain well before the event. And if you ever move the room back to a brandedrooms.com address, update every saved link and calendar entry that points to the old one.