What the featured offers rail is
In most video meetings, an offer is a link in the chat. A guest clicks it, a new tab opens, the meeting disappears behind it, and some people never find their way back. The host has made the pitch and lost the room in the same moment.
The featured offers rail fixes the layout rather than the pitch. Alongside the meeting on your room page sits a rail of the things you want people to see: your programme, your product, a booking form, a resource pack, a sign-up for the next event. When a guest picks one, it opens in a slide-over beside the meeting. The meeting keeps playing. The guest reads, fills in the form or goes through your checkout, closes the slide-over and is still in the room.
On a phone, where there is no room for a rail beside the video, the offers sit in a sheet the guest can pull up and put away.
What to put in the rail
The rail is not just for selling. Anything a guest might want to open mid-meeting belongs there. A few rules of thumb:
- Lead with the one thing the meeting is building towards: the programme, the product or the booking.
- Add one low-commitment option for guests who are not ready, such as a free guide, a waitlist or the next free session.
- Include useful resources: the agenda, the slides, a worksheet for the exercise you are about to run.
- Keep it short. Three to five items are easy to scan; a long rail reads like a menu nobody orders from.
- Name items the way you speak about them on the call, so when you say open the founding member offer, guests can find it instantly.
A pitch flow that respects the room
Selling live works best when the offer is the natural next step of the teaching, not a change of subject. One simple sequence for a masterclass or launch:
- Teach first. Deliver the value you promised in the invitation, and point to a resource in the rail along the way so guests learn where the rail is.
- Bridge. Name the gap between what you have taught and what the full programme or product does.
- Invite. Say the name of the offer, tell guests it is open in the rail beside the meeting, and give them a quiet moment to look.
- Stay with them. Keep talking, answering the questions that come up while people read, rather than going silent.
- Celebrate with the effects. When guests share that they have joined, fire applause or sparkles and thank them by first name.
- Close with the next step, and leave the rail open until the room closes.
Examples by host
The rail adapts to the event as much as the seller.
- Coaches and course creators: the programme, a discovery-call booking form and a free workbook.
- Authors and speakers on a book launch: the book, a signed-copy order form and a speaking enquiry form.
- Companies on a product launch: the product page, a demo request and the release notes.
- Client webinars and customer onboarding: the help centre, a support request form and the next training session.
- Nonprofits and fundraisers: the giving page, a volunteer sign-up and the impact report.
- Internal all-hands: the agenda, the benefits page and the anonymous question form.
Setting up the rail before the event
The rail takes a few minutes to fill, and a little care here saves an awkward moment live. Work through it the day before, not the hour before.
- List the pages you want in the rail, in the order you will mention them on the call.
- Give each item a short label that matches your spoken words, and a one-line description if it helps guests choose.
- Open your room on a second device and open every item in the slide-over. Check that each page loads, scrolls and lets a guest complete the form or checkout.
- Try the same on a phone, where the offers sit in a pull-up sheet rather than a rail.
- Check that each page leads somewhere sensible when the guest finishes, such as a thank-you page, so nobody is left staring at a blank form.
- Write the moment each item is mentioned into your run of show, so the host and producer both know when to point to it.
Which tier includes it
The featured offers rail comes with the Branded Room plan, together with your brand kit, custom domain, CRM and email hookups and follow-up funnels, on top of the standard effects and attendee list that also come with the Generic Room. The Generic Room and the free 30-day trial do not include the rail.
The rail and follow-up funnels are designed to work as a pair: the rail holds the offer during the meeting, and the funnel carries it to guests after the event, along with the replay. Companies and agencies that need rails across many rooms, or integration with existing commerce systems, can scope that through our team.
Honest limits
The rail opens your pages; it does not run your payments. Checkout, if there is one, is your own checkout, opened in the slide-over. Some web pages refuse to be shown inside another page for security reasons, so open every rail item in a test room before the event and swap any that will not load.
The rail is part of the room page, so guests who joined through the desktop meeting app will not see it; put the key offer link in the chat as well for them. And the rail is a layout, not a promise of results: what guests choose to buy depends on the offer, the teaching and the trust you have built, which is exactly where your attention belongs.